Email Marketing & CRM Manager

Montreal, Quebec CRM Posted May 12, 2025
#225609
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Title: Email Marketing & CRM Manager 
Company Description: Apparel company 
Location: Montreal, Canada (Hybrid) 
Salary: $85-100k CAD 
Salary is commensurate with experience and is an estimated range provided by JBC.

Responsibilities:

  • Monitor and maintain the email marketing content calendar and consider all key events when scheduling content for emails.
  • Create, design, and implement engaging email marketing campaigns.
  • Develop and execute segmented email strategies to target different customer segments.
  • Continuously optimize email content, subject lines, and send times for maximum engagement and conversion rates.
  • Create engaging and conversion-focused email content and landing pages.
  • Set up, execute, and track automated campaigns and customer segments to leverage transactional and customer insights.
  • Monitor email deliverability and work to improve email list hygiene
  • Assist in building and maintaining a robust growth strategy to boost database.
  • Work on offers, incentives (GWP) and promotions to generate more sales and subscribers.
  • Design segmentation filters, groups, and distribution lists to improve engagement and campaign efficiency.
  • Work on omnichannel building of database w/ B&M
  • Build 3rd party partnerships to expand the database. (Klarna, payment channels)
  • Set up and leverage and optimize Listrak GXP capabilities and actions to help database growth.
  • Utilize customer data to personalize communications and drive customer retention.
  • Work with the CRM & Email Platform) to pool customer database, start collecting different attributes online and offline to initiate segmentation.
  • Build an omnichannel database, addressing all business needs for the brand, understanding business dynamics to maximize returns.
  • Utilize customer data to segment the audience for targeted marketing campaigns to enable upsell, cross-sell, retention and repetition and first-time buyers.
  • Identify opportunities for creating tailored content based on customer behavior and preferences.
  • Report on database and segments growth along w/ sales performance
  • Analyze email marketing and CRM performance metrics, including open rates, click-through rates, conversion rates, and customer engagement.
  • Generate regular reports and provide insights to improve campaign effectiveness.
  • Monitor key performance indicators (KPIs) and make data-driven recommendations.
  • Plan and conduct A/B tests to optimize email content and CRM workflows.
  • Interpret test results to refine strategies for better results.
  • Ensure all email marketing and CRM activities comply with relevant regulations, including CAN-SPAM and GDPR.

Requirements:

  • Bachelor’s degree in marketing, Business, or a related field preferred.
  • 3-4 years of experience in email marketing and CRM, preferably in e-commerce or retail.
  • Proficiency with email marketing platforms like Listrak, Bloomreach or Klaviyo.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Technically adept with the ability to easily pick up CMS and software systems.
  • Excellent written and verbal communication skills, bilingual in English and French
  • Creative mindset with an eye for design and content.
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