Director, Creative Services

New York, New York Creative Services Posted May 12, 2025
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Title: Director, Creative Services 
Company Description: Apparel industry 
Location: New York (on site) 
Salary: $165k-175k 
Salary is commensurate with experience and is an estimated range provided by JBC.

***must have strong packaging experience 

Core Responsibilities

1.  Packaging Design

  • Concept & Design Development

Create visually appealing and brand-right packaging designs for all apparel categories, including multipacks. Ensure designs communicate product benefits, quality, and fit within retailer and brand guidelines.

  • Structure & Format Adaptation

Work closely with production, sourcing, and packaging engineering to develop dielines and adapt creative across multiple formats (boxes, bags, hang tags, belly bands, etc.).

  • Print Production & Quality Control

Provide final production files to vendors and verify print quality through prepress review, press checks, or digital proofs.

2. Retail & In-Store Marketing

  • Inline & Print Promotional Materials

Design inline point-of-sale materials including shelf blades, header cards, in-store signage, and promotional posters.

  • Pallet & Shipper Tray Design

Develop branded and retailer-specific creative for floor displays, pallet programs, and shipper trays, optimizing for shopability and brand presence.

3. Sales & Presentation Support

  • Retailer Pitch Decks & Line Presentations

Partner with Sales and Merchandising to create compelling sales materials that reflect brand identity, product benefits, and retailer alignment.

  • Retailer-Specific Adaptations

Customize creative for retailer-specific standards, private label programs, and seasonal pitch decks.

  • Mockups & Visualizations

Provide 3D renderings, planograms, and digital mockups for product placement, packaging, and displays.

4. Brand Management & Visual Identity

  • Brand Guidelines & Consistency

Maintain and evolve the visual identity of both house and licensed brands, ensuring consistency across all touchpoints.

  • Creative Oversight

Act as brand guardians for visual storytelling, ensuring all creative outputs are on-brand, consumer-relevant, and category-appropriate.

5. Cross-Functional Collaboration

  • Internal Partnerships

Work in close collaboration with Marketing, Sales, Merchandising, Product Development, and Sourcing to bring products to life visually.

  • External Partnerships

Manage and direct outside agencies, freelance designers, photographers, and production vendors as needed.

Key Roles Within the Department

  1. Creative Director / Head of Creative Services

Leads the department, sets the creative vision, and ensures alignment with business goals and brand strategy.

  1. Senior Graphic Designer(s)

Owns the execution of packaging, retail, and promotional creative, from concept through final artwork.

  1. Production Artist(s)

Ensures all files are production-ready, manages mechanicals and dielines, and supports reformatting for different retailers.

  1. Retail & Display Designer

Specializes in creating impactful in-store and pallet display visuals.

  1. Presentation Specialist / Sales Creative Designer

Focuses on creating decks, mockups, and retailer pitch materials to support Sales.

  1. Project Manager / Traffic Coordinator

Manages creative timelines, approvals, and workflow between teams and vendors.

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