CRM and Email Marketing Manager

New York, New York CRM Posted January 9, 2025
#223960
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Title: CRM and Email Marketing Manager
Company Description: Fast-growing DTC Apparel Brand 
Location: Dallas, Texas (offering relocation)
Salary: $90,000-$100,000 plus relocation stipend
* Salary is commensurate with experience and is an estimated range provided by JPSearch *

Responsibilities:

  • Strategic Development & Execution: Design and implement comprehensive email and SMS marketing strategies that align with the company’s business objectives, utilizing data-driven insights to identify and capitalize on optimization opportunities.

  • Leadership & Collaboration: Partner with the Vice President of Marketing to lead strategies that achieve engagement and financial targets across all email, SMS, and future retention marketing channels.

  • Customer Insights & Personalization: Analyze customer data to understand needs and preferences, tailoring marketing strategies across email, SMS, onsite, and other relevant channels to enhance customer experience.

  • Segmentation & Targeting: Develop and execute customer segmentation strategies to deliver personalized and targeted communications, increasing relevance and engagement.

  • Campaign Management: Conceptualize, program, test, and deploy email and SMS campaigns, ensuring timely and effective communication with your audience.

  • Database Management: Maintain the integrity and deliverability of the Email and SMS databases, overseeing data growth, quality, and churn rates to ensure a healthy marketing ecosystem.

  • Performance Reporting: Generate regular reports and insights, identifying trends, areas for improvement, and opportunities for growth to inform strategic decisions.

  • Content Storytelling: Create dynamic content that effectively tells your merchandise’s story, enhancing brand elevation and customer connection.

  • Technology & Trends: Stay up-to-date with the latest CRM technologies and trends in personalization and customer engagement, recommending and implementing innovative improvements.

  • CRM Channel Expansion: Lead the expansion and diversification of CRM channels by leveraging strategic insights and expertise to boost customer engagement and lifetime value.

Who You Are

  • Results-Driven: Demonstrated experience managing retention marketing channels, particularly email and SMS programs, with a focus on achieving measurable results.

  • Regulation Savvy: Well-versed in email marketing regulations and best practices to ensure compliance and optimal performance.

  • Optimization Expert: Skilled in A/B testing and other optimization techniques to continually enhance campaign effectiveness.

  • Excellent Communicator: Strong ability to communicate and collaborate effectively with stakeholders at all levels, fostering teamwork and alignment.

  • Team Player: Proven ability to work seamlessly with cross-functional partners, contributing to a collaborative and supportive work environment.

  • Analytical & Creative: Combines analytical skills with creative problem-solving to develop innovative approaches based on customer data analysis and segmentation.

  • Agile Problem Solver: Capable of addressing strategic business challenges, developing informed strategies, communicating them clearly, and driving alignment in a fast-paced setting.

  • Entrepreneurial Mindset: Eager to build and establish new processes and deliverables from the ground up, demonstrating initiative and ownership.

  • Adaptable: Thrives in a high-growth company environment, comfortable with change and capable of managing multiple priorities.

Requirements

  • Technical Proficiency: Experience with email marketing platforms, preferably Klaviyo.

  • SMS Marketing Knowledge: Familiarity with SMS marketing tools and platforms.

  • Technical Skills: Basic understanding of HTML/CSS for customizing email templates.

  • Data Analysis: Ability to analyze and interpret data to track and measure campaign performance effectively.

  • Communication Skills: Excellent verbal and written communication abilities to collaborate with cross-functional teams.

  • Customer-Centric: Strong focus on understanding and meeting the needs of the target audience to drive engagement and retention.

  • Problem-Solving: Demonstrated ability to identify challenges and implement solutions to improve campaign performance.

Nice to Have

  • DTC Brand Experience: Previous experience scaling a high-growth Direct-to-Consumer (DTC) brand.

  • Platform Expertise: Familiarity with Shopify, Yotpo, and Postscript platforms.

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