Brand Marketing Manager

London, Greater London Digital Marketing Posted April 24, 2025
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Brand Marketing Manager – Beauty & Skincare
Location: London (Hybrid – 4 days in office – Soho, 1 day remote)
Job Type: Full-Time
Experience Level: Senior

Are you a strategic marketer with a passion for beauty and skincare? Our client is looking for a Brand Marketing Manager to lead integrated marketing initiatives, drive product strategy, and elevate brand across all channels.

What You’ll Be Doing
Brand Strategy & Management

  • Develop and implement mid-to-long-term brand and distribution strategies
  • Lead annual planning, P&L management, and budget execution
  • Manage retailer negotiations and support new business development with Key Account Managers
  • Drive the brand marketing calendar including product launches, campaigns, and retail activations

Product Strategy

  • Align and optimize product assortments for all retailers
  • Manage local pricing strategies
  • Collaborate with HQ to ensure seamless product development, claims, packaging, and forecasting

Marketing Communications

  • Plan and execute integrated marketing campaigns (IMC) across media, PR, and retail channels
  • Coordinate COOP budgets and retailer marketing programs
  • Drive 360° go-to-market strategies supported by data-driven insights

Product & Performance Management

  • Own the product launch calendar and SKU lifecycle management
  • Lead performance analysis, market research, and competitor monitoring
  • Forecast new product demand and manage stock

Media, PR & Influencer Relations

  • Align annual media strategies with PR agencies and retailers
  • Manage PR and influencer budgets, content creation, and campaign execution
  • Oversee events and influencer collaborations to enhance brand presence

What stands out for this role?

  • Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
  • 7+ years in marketing management, with 3+ years in a senior role—preferably in skincare or beauty
  • Strong track record in brand strategy, campaign execution, and cross-functional leadership
  • Excellent analytical and communication skills
  • Experience with marketing tools and analytics platforms
  • Proven leadership and team management skills

If you’re ready to bring your creativity and strategic vision to a vibrant, purpose-driven beauty brand please get in touch:  MWarren@JPSearch.Team

 

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