Digital Trade Marketing Manager

New York, New York Digital Marketing Posted May 19, 2025
#225680
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Title: Digital Trade Marketing Manager

Company Description: Beauty – Premium, multi-brand global skincare company.

Location: New York City (Hybrid)

 

Responsibilities:

  • Drive retail marketing initiatives to grow brand awareness, traffic, and sales across Amazon and DTC channels
  • Evaluate marketing effectiveness and optimize programming in real time
  • Oversee creative development for marketing assets, including video content
  • Ensure brand consistency across all digital platforms and retailer touchpoints
  • Collaborate with cross-functional teams (DTC, Amazon, retail, product, influencer, social, consumer marketing, etc.)
  • Partner with paid media teams to support co-op campaigns
  • Build CRM programs to support loyalty and retention efforts
  • Support in-store success at specialty retail partners
  • Assist in budget tracking and invoice management

 

Requirements:

  • 3–5+ years of digital marketing experience, with 2+ years in e-commerce or e-retail
  • Experience in beauty or Gen Z-focused brands preferred
  • Deep knowledge of Amazon and/or DTC strategies is required
  • Bachelor’s degree in Marketing, Business, Communications, or related field preferred
  • Willingness to travel occasionally

 

Salary: $100,000 – $110,000

Salary is commensurate with experience and is an estimated range provided by JPSearch.

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