Senior Marketing Manager, Beauty

New York, New York Marketing Posted January 16, 2025
#223775
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Title: Senior Marketing Manager, Beauty 

Company Description: Industry-leading and award-winning beauty brand.

Location: New York, NY

 

Responsibilities

  • Assist in crafting and implementing a 3-year brand strategy, including limited editions, GWPs, and holiday campaigns.
  • Manage detailed marketing calendars and oversee product launches and resupport priorities.
  • Lead 360 launch plans and create essential marketing deliverables, such as briefs, strategy decks, and retailer presentations.
  • Partner with Creative, Digital, and Operations teams to develop digital-first assets and messaging.
  • Collaborate with Social and PR teams on influencer strategies and campaign execution.
  • Conduct post-launch analyses and share insights to optimize future campaigns.
  • Stay ahead of global trends, competitor activity, and innovations, integrating findings into strategies.
  • Manage and mentor two direct reports.

 

Requirements

  • 5-7 years of marketing experience, preferably in beauty.
  • Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).Proficiency in MS Office Suite, particularly Excel and PowerPoint.
  • Strong strategic thinking, organizational, and project management skills.
  • Proactive and entrepreneurial mindset with experience in product storytelling and innovative marketing.
  • Passion for beauty and familiarity with sustainability best practices and emerging trends.
  • Excellent communication and presentation abilities.

Salary: $120,000 – $130,000

Salary is commensurate with experience and is an estimated range provided by JBC.

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