ETSFreelance CRM Specialist
Apply NowCRM Targeting Specialist
Start: 9/16/24
Duration: On-going (temp to perm)
Location: NYC (Hybrid 2x per week)
$30-35/hr
Job Description:
The CRM Targeting Specialist will support and drive the email, direct mail, SMS/MMS and digital targeting lists production process, coordinate the delivery of material/assets and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.
Responsibilities:
• Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines
• Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)
• Ensure overall success of daily operations
• Serve as contact for all day-to-day email production item across multiple Optical brands (e.g LC, TO, PV)
• Actively participate in weekly production meetings with cross functional team members
• Set up email deployments including:
• Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g email, DM, SMS, digital targeting)
• Work with other departments/partners (e.g IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and process are properly performed
