Sr. Marketing Manager – Strategic Event Planning and Trade Marketing
Apply NowTitle: Sr. Marketing Manager – Strategic Event Planning and Trade Marketing
Company Description: Beauty Tech Company
Location: New York NY – Candidate needs to live in Tri-State Area and be able to commute to NYC and events.
Compensation: 120-125K + bonus/401K
Salary is commensurate with experience and is an estimated range provided by JBC.
Key Responsibilities:
- B2B Strategic Event and Trade Marketing Management:
- Lead the planning and execution of various events to establish brand. as a thought leader in the tech, beauty, and fashion industries.
- Manage the coordination of event logistics, ensuring flawless execution and optimal attendee experiences.
- Work closely with the Chief Marketing Officer to develop event strategies aimed at generating significant lead volumes.
- Handle the tracking and analysis of event success, aiming to generate over 1000 Marketing Qualified Leads annually.
- Franchise Event Amplification and Revenue Generation:
- Spearhead major annual events and ongoing series, focusing on maximizing attendance and sponsorship revenue.
- Develop and implement sponsorship programs projected to generate significant revenue.
- B2B Content, Press, Awards, and Media:
- Produce compelling B2B content, manage press relations, and enhance brand recognition through awards and media exposure.
- Achieve notable brand placement in industry-related media outlets.
- B2C Co-Marketing and Partnership Campaigns:
- Execute innovative digital marketing campaigns in collaboration with strategic partners to boost brand awareness and product adoption.
- B2C Monetized Media Partnerships:
- Establish and nurture profitable media partnerships, executing major marketing campaigns to drive business goals.
Qualifications and Competencies:
- Minimum 5 years of marketing experience, with a strong background in event management and strategic planning.
- Previous exposure to beauty or fashion tech AI SaaS environments is highly desirable.
- Demonstrated ability to work effectively with cross-functional teams, including international collaborators.
- Proficient in content creation, with strong writing skills.
- Expertise in managing large-scale events and virtual conferences.
- Willingness and ability to travel extensively, both domestically and internationally.
- Excellent communication skills and a knack for maintaining high organizational standards.
- Familiarity with marketing tools such as Pardot or HubSpot is beneficial.
This position offers the opportunity to play a strategic role in shaping the marketing landscape of a leading tech company in the beauty industry.