Social Media Sr Manager

Title: Social Media Sr Manager
Company Description: Growing women's intimate apparel company
Location: Miami, FL (Hybrid)
Salary: $100,000-$120,000
*Salary is commensurate with experience and is an estimated range provided by JBC

We are seeking a dynamic and experienced Social Media Creator & Strategist to join our Social Media team as a key member of our Marketing department, you will play a pivotal role in shaping and executing our social media strategy across various platforms. If you're passionate about creating engaging content, driving brand awareness, and have a proven track record of social media growth, we want to hear from you.

YOUR CORE FOCUS AREAS AND RESPONSIBILITIES WILL BE:

· Develop and post TikTok videos that align with the brand identity and resonate with our target audience.

· Adapt and repurpose TikTok content for Instagram Reels, maximizing the reach and engagement on both platforms.

· Analyze and identify effective content strategies for Instagram, ensuring high engagement rates for both pictures and videos.

· Source and build relationships with creators and celebrities for collaboration, enhancing brand awareness and fostering growth.

· Develop and execute comprehensive strategies to triple the current follower count on Instagram, TikTok, and YouTube.

· Responsible for hands-on creation and direction of each TikTok video.

· Assemble and lead a winning social media team, ensuring each member has a clear understanding of platform-specific best practices.

· Create a well-defined content plan for each social media platform, working closely with the Production Coordinator to generate high-quality content at scale.

· Oversee the Social Media Manager to ensure the posting of trending and highly engaging content on all platforms.

· Go live on each platform at least once a week to connect with the community and provide a personal touch to the brand.

· Work closely with the Influencer Department to bring on A-list creators, fostering follower growth and increasing brand visibility.

· Develop and maintain a clear content calendar outlining the frequency of posts, stories, and reels for each platform.

WHAT DO YOU NEED TO SUCCEED

· In-depth understanding of platform-specific content strategies.

· Strong leadership and team management skills.

· Excellent communication and collaboration abilities.

· A minimum of one year of experience directing a minimum of 30 TikTok videos per month for a brand.

MUST HAVE:

· 5+ years of experience in social media management and strategy.

· Proven track record of successful social media growth.

NICE TO HAVE:

· Experience overseeing the social media team, including hiring and termination responsibilities.