Social Media and Brand Specialist

New York, New York Posted December 10, 2024
#223581
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Title: Social Media and Brand Specialist
Company Description: Juniors Apparel Company
Location: New York, New York
Salary: $65,000-$80,000
*Salary is commensurate with experience and is an estimated range provided by JPSearch*

Responsibilities

  • Develop and execute strategies to manage and grow the brand’s presence across Instagram, TikTok, Facebook, LinkedIn, YouTube, and other platforms.
  • Create engaging and on-brand content that resonates with our target audience.
  • Monitor platform trends and analyze performance metrics to optimize engagement and reach.
  • Collaborate with internal teams and external partners to enhance the brand’s visibility and image.
  • Stay updated on industry trends and identify opportunities to position the brand as a leader in the market.
  • Cultivate and maintain relationships with influencers to promote private label brands.
  • Identify new influencer partnerships and coordinate campaigns to drive awareness and sales.
  • Work with agencies to participate in events, product launches, and collaborations.
  • Bring fresh ideas to the table for campaigns, promotions, and collaborations that align with the brand’s identity.
  • Act as a brand ambassador who connects with the junior fashion and fast-paced retail audience.

Requirements:

  • At least 2 years of experience in social media, branding, or related fields.
  • Strong understanding of social media platforms, trends, and best practices.
  • Excellent communication and interpersonal skills to build relationships with influencers, agencies, and team members.
  • A passion for junior brands, fast fashion, or lifestyle products, with a keen ability to relate to and excite the target audience.
  • Highly motivated, quick learner, and thrives in a fast-paced, dynamic environment.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Existing connections with influencers or agencies in the fashion or lifestyle space.
  • A creative eye and a knack for creating compelling content.
  • Experience working in the fashion or apparel industry
  • Energetic, fun, and a positive attitude
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