Senior Director, Media Strategy

New York, New York Digital Marketing Posted November 20, 2023
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Title: Senior Director, Media Strategy
Company: Large Entertainment Brand
Duration: 6 Month W2 Contract
Location: New York, NY – Hybrid
Compensation: $70-$75/hr. W2
Salary is commensurate with experience and is an estimated range provided by JBC

Our client is actively seeking a contract Senior Director to join the Media Strategy team! The team is responsible for planning and executing comprehensive 360-degree marketing campaigns to foster growth across media channels for Original Series, Service-Sell, and Sports. As a Senior Director, you will take charge of the Original Series media budgets, focusing on identifying and driving high-quality subscribers based on lifetime value. This position reports directly to the VP, Media Strategy.

Role Details:
The Senior Director, Media Strategy oversees the Media Strategy planning team, tasked with creating 360-degree media plans spanning service-sell and content verticals.


  • Collaborate with cross-functional teams to spearhead the development of 360-degree marketing campaigns for domestic promotion through traditional and digital channels, including OOH, TV, Direct Display, Youtube, Connected TV, Paid Social, Paid Search, Paid Display, and App Install channels.
  • Work closely with internal and external media agencies on campaign planning across various content verticals, encompassing brand campaigns, scripted series, children's programming, live sports, and more.
  • Advocate for data-backed decision-making, utilizing multiple data sources from the tech stack, external partners, and internal resources to inform media buying across channels and verticals.
  • Supervise the growth and development of a team of media strategists.

Key Projects:

  • Collaborate with campaign and programming brand leads to implement standard methodologies across media plans, utilizing first and third-party data, as well as internal and external tools to inform decisions while aligning with the brand.
  • Work across teams to comprehend and map out customer journeys and media touchpoints across devices and platforms, constructing an attribution methodology across channels, including upper-funnel and lower-funnel tactics.
  • Manage a multi-million dollar marketing budget across marketing and media strategy partners, ensuring optimal spending efficiency.
  • Stay updated on industry and technology trends, developing a perspective on how they will impact the company and our marketing strategy.


  • Bachelor's degree.
  • Minimum of 8+ years of marketing experience with media planning expertise across traditional and digital channels.
  • Proven track record in running large-scale 360-degree media campaigns.
  • Strong critical thinking and analytical capabilities.
  • Exceptional project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment with multiple priorities.
  • Preferred experience in the entertainment industry.
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