Marketing Manager, Skincare

New York, New York Marketing Posted December 9, 2024
#223565
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Title: Marketing Manager, Skincare

Company Description: Industry-leading multi-category premium beauty brand

Location: New York, New York

 

Responsibilities:

  • Lead the development of the skincare product portfolio strategy, identifying new opportunities and areas for growth.
  • Guide the creation of product concepts, launch strategies, and detailed briefs for new initiatives.
  • Collaborate with teams across Product Development, Packaging, Legal, and Marketing to ensure timely and successful product launches.
  • Develop and communicate product positioning, benefits, and technologies, working closely with internal teams to refine the messaging.
  • Oversee the creation of packaging and promotional assets, ensuring they are aligned with brand goals and market demands.
  • Manage the innovation pipeline and regularly present new concepts and potential product lines to senior leaders.
  • Design and execute marketing programs for new launches, ensuring consistency across all marketing materials and channels.
  • Use sales data, industry trends, and consumer insights to inform and adjust marketing strategies.
  • Develop promotional strategies and ensure cross-promotional support is effective for skincare launches.
  • Partner with forecasting teams to ensure accurate sales estimates for upcoming product releases.
  • Work with regional teams to adapt global strategies to specific market needs.
  • Lead the creation of creative assets for digital, print, and in-store campaigns.
  • Collaborate with creative teams to manage the marketing request process and ensure on-time delivery of materials.
  • Assist in preparing materials for internal and external presentations and meetings.

 

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in skincare or beauty marketing, with a focus on premium or luxury products.
  • Strong track record of leading product launches and marketing strategies.
  • Ability to think creatively while also using data and insights to drive decision-making.
  • Experience working with cross-functional teams and managing multiple projects simultaneously.
  • Excellent communication, organizational, and project management skills.
  • Proficiency in Microsoft Office, with strong skills in PowerPoint and Excel.

 

Salary: $95,000 – $105,000

Salary is commensurate with experience and is an estimated range provided by JBC.

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