Freelance Digital Designer

New York, New York, Remote Graphic Design Posted September 23, 2021
#181714
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TITLE: Freelance Digital Designer
**role will be approx. 24 hours per week**

The Digital Designer helps the Creative team in building the brand image online. This individual must develop a thorough understanding of brand positioning and the psychology needed to appeal to each specific segment within the customer file, as well as, what influences each group to purchase. He/she will provide assistance to concept, design and direct photography for web.

Responsibilities:

  • Help the digital team improve design functionality and site navigation
  • Assist with the turnover of files in digital platforms
  • Develop strategies for effective web site and email designs with thorough knowledge of web infrastructure and navigation
  • Participate in all stages of digital/web creative, from concept development through release
  • Work closely with Copywriters to ensure the visuals support and enhance the copy strategy for a cohesive message that will drive sales
  • Assist with digital projects so they are on time and within budget constraints
  • Participate with senior creative team to develop and evolve a long-term strategy for the brand
  • Collaborate with the merchandising and product team to enhance the creative presentation of the brand

Professional skills:

  • Organized
  • Self-starter
  • Previous experience in a retail marketing environment

Design Skills:

  • Adobe Creative Suite (most importantly InDesign, Photoshop, Illustrator)
  • Strong understanding of social media marketing design
  • Previous work in email marketing design
  • Design for digital purposes, Website, email, social, digital advertisement
  • Animation and After Effects experience a plus

 

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