Freelance Copywriter (Fashion + Beauty)

Los Angeles, California Copywriter Posted January 24, 2024
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Job Title: Freelance Copywriter
Company: Brand
Location: Los Angeles, California
Duration: 6 months
Pay rate: $40-55/hr

Hourly rate is commensurate with experience and is an estimated range provided by JBC. Our client is hiring at multiple levels.

Our client, a major beauty brand, is seeking a talented mid to senior level copywriter with extensive experience in the beauty industry across retail, editorial, agency, or brand settings. As a freelance copywriter, you will play a crucial role in creating captivating content for various platforms.


  • Craft compelling captions, overlays, and light storyboards tailored for Instagram, Instagram Stories, TikTok, Pinterest, and other relevant platforms.
  • Develop engaging copy for marketing initiatives, covering a 360-degree sphere of content creation.
  • Demonstrate versatility in writing for beauty, lifestyle, and pop culture, while also understanding key performance indicators (KPIs), return on ad spend (ROAS), and retail and social media best practices.
  • Navigate both upper funnel and lower funnel content creation, ensuring your writing resonates effectively with diverse audience segments.
  • Serve as a master wordsmith, showcasing sophistication in wordplay, delivering clever one-liners, and excelling as a storyteller and story packager.


  • Proven experience as a copywriter with a focus on beauty and skincare brands.
  • Demonstrated proficiency in creating content for retail, editorial, agency, or brand contexts.
  • Familiarity with social media platforms including Instagram, TikTok, and Pinterest.
  • Understanding of marketing metrics such as ROAS, KPIs, and best practices in both retail and social media.
  • Ability to differentiate between upper and lower funnel content and write effectively for both.
  • Exceptional creativity, attention to detail, and the ability to work within brand guidelines.


  • Showcase a comprehensive portfolio featuring work for major beauty and skincare brands.
  • Provide examples of emails, banner ads, social media content, and other relevant materials in your portfolio.
  • Demonstrate a track record of successful campaigns and effective communication strategies.
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