Email Marketing Manager

Los Angeles, California Digital Marketing Posted February 21, 2023
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Title: Email Marketing Manager
Company: Top Women’s Contemporary Brand
Location: 3 days onsite in Downtown Los Angeles
Salary: $95,000-$105,000
***Salary is commensurate with experience and is an estimated range provided by JBC.


  • Manage email and SMS marketing: strategy, calendaring, execution, reporting, analysis and optimization to increase revenue and engagement
  • In close partnership with our Director of Content, drive Email and SMS marketing including but not limited to strategy, calendaring, creative briefing, implementation, QA’ing, execution, optimization, and monitoring of performance
  • Manage and create automated trigger/drip email programs that drive customer engagement, first time purchase, repeat orders, and CLTV
  • Define business and data requirements for email campaign implementations for building journeys, triggers, and dynamic emails
  • Analyze and report on key Email and SMS performance metrics, including insights and recommendations for channel growth and optimization
  • Identify A/B testing opportunities, execute, and analyze results for continual optimization of channel
  • Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health
  • Drive Email and SMS roadmap to implement and drive strategies that grow Email and SMS subscriber base, channel sales, and performance
  • Manage Email and SMS vendor relationships
  • Keep a pulse on best practices, trends, and benchmarks
  • Collaborate with E-Commerce, Marketing, and Creative teams to drive growth
  • Other Projects and Duties as assigned


  • BA/BS degree
  • Email marketing experience required
  • Strong analytical skills and ability to identify opportunities in data
  • Proficient in Excel to support email analysis and reporting
  • Extremely detailed oriented with excellent project and time management abilities 
  • Critical thinker and problem-solving skills
  • Team player and collaborator
  • Great interpersonal and communication skills


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