Director of Digital Strategy HCP

New York, New York Digital Marketing Posted October 16, 2023
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Title: Director of Digital Strategy HPC

Company Description: Marketing Agency/Health and Wellness

Salary: $98,000 – $165,000

Salary is commensurate with experience and is an estimated range provided by JBC. 

Job Description

Our client currently has an opening within our strategy team for a Strategy Director, HCP.

You will be the go-to person for uncovering insights, and developing briefs, strategies, and frameworks designed to elevate our creative work and drive results for our clients.? You will advocate for creating customer-centric and data-inspired experiences for brands that will influence key moments and behaviors along a treatment journey.? 


Your responsibilities will include: 

  • Uncovering business problems, in collaboration with the internal team and clients?
  • Partnering with?analytics team?to uncover audience insights   
  • Summarizing offline and online behavior research 
  • Developing inspiring creative briefs, strategic points of view, and uncovering unique creative opportunities for our teams and clients.? 
  • Partnering with creative teams to ensure the work is clear, effective, and on strategy  
  • Overseeing internal and client-led research and insights? 
  • Creating journey-based communication and tactical plans that inform how, where, and when brands connect with audiences 
  • Analyzing how customers interact with content, devices, channels, and media to develop omnichannel experiences, customized by audience segments 
  • Developing measurement and optimization plans to ensure the effectiveness of the work 



You are/have: 

  • 5+ years of brand, communications, digital or content strategy experience? 
  • A strong writer, presenter and communicator  
  • On the pulse of consumer, media, healthcare and cultural trends 
  • Knowledgeable about all channels and technologies 
  • A builder of ecosystems and user pathways 
  • A collaborator, who is comfortable working with the larger strategy team to develop the briefs and guide the creative process? 
  • Passionate about brands and advertising  
  • Digitally savvy, experienced with media-centric tools such as Comscore, MRI, Google Trends, Google Analytics, SEMrush, listening platforms 
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