Director of Channel Marketing

New York, New York Marketing Posted March 27, 2024
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Title: Director of Channel Marketing 

Company Description: Beauty, Award-winning Global Skincare Brand 

Location: New York, New York 


  • Collaborate with channel leads on GTM strategies and projects
  • Contribute to brand and product campaigns across all channels
  • Lead strategic brief development and channel rollout plans
  • Supervise marketing plan implementation per channel
  • Manage audience segmentation and customer journey mapping
  • Collaborate with business leaders to support GTM plans
  • Ensure programs are on-brand, within budget, and executed well
  • Contribute insights to retail-specific strategies
  • Deliver marketing plans for seasonal launches and core offerings
  • Develop and execute promotional gift set strategies
  • Own creative process for retailer-specific programs
  • Provide analytically supported recommendations and monitor KPIs
  • Maintain and update retail marketing calendar
  • Support test and learn programs for in-store marketing
  • Stay updated on competitor programs and emerging tech
  • Ensure consistent messaging and execution across channels
  • Conduct competitive research for retail strategies
  • Ensure actions contribute to sustainability goals


  • 8-10 years relevant experience in Channel Marketing
  • Bachelor's degree preferred in Marketing or Business, or MBA
  • Experience managing marketing for Brand DTC, Sephora, Ulta, Amazon channels 
  • Excellent presentation and communication skills
  • Proactive and entrepreneurial mindset
  • Passion for beauty industry and skincare knowledge
  • Willingness to travel within the US and internationally 


Salary: $160,000 – $180,000

Salary is commensurate with experience and is an estimated range provided by JBC.

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