Director of Brand Marketing

Title of Job: Director of Global Brand Marketing
Location: San Francisco, CA (Hybrid)
Company Description: Innovator in the beauty space
Salary: $160,000 – $200,000
*Salary is commensurate with experience and is an estimated range provided by JBC
Responsibilities: 

 

POSITION SUMMARY Responsible for leading, creating, executing and driving innovative and cost effective 360 degree brand marketing strategies and campaigns at the forefront of culture. Serves as the key creative & strategic lead marketer.

innovating and disrupting to build meaningful connections with our consumer. Key marketing strategic lead and cross-functional partner for internal and external teams, vendors and agencies. The ideal candidate would have 10+ years in marketing, with significant experience in beauty marketing, passion and expertise in retail/trade, social marketing and experience across all marketing touch points with proven success of developing insightful, impactful marketing campaigns and strategies. Some travel will be required. RESPONSIBILITIES

· Develop and own the overall Brand Marketing strategy and implementation across the globe, working closely with our channel marketing team, cross-functional and Executive teams at Global Headquarters, as well as international regional teams

· Big idea thinker with ability to build and craft & connect advertising and marketing ideas into strategic 360 global campaigns

· Expert in development of comprehensive, disruptive marketing plans across all marketing levers, including but not limited to retail/trade, social marketing, influencer & partner marketing, PR, paid media, channel, digital, experiential, etc.

· Provide leadership to direct reports including coaching, development and strategic/tactical direction, serving as a mentor and role-model to team members

· Responsible for presenting and adapting plans based on feedback to internal and external partner key stakeholders, Executive team and international regional team, retailers, and founder teams

· Anticipate future trends and react to business needs to constantly refine marketing strategies and plans

· Ability to compile and analyze data quickly to create data-based recommendations and strategies

· Relentless focus on connecting the dots to maximize campaign impact: ability to digest, synthesize, and leverage information across the business to inform decisions, turn individual ideas into broader integrated campaigns and help functional teams drive greater impact in their day-to-day roles

· Ability to brief & guide creative in an effective way with both internal and external teams

· Develop, manage and allocate marketing budget for brand across all levers

REQUIREMENTS

· 10+ years of experience in marketing or brand management on beauty brand and/or agency side; beauty expertise required

· Creative marketer with passion for blue sky thinking

· On the pulse of culture

· Effective relationship-building skills; professional savvy and organizational agility to leverage partnerships across the organization to get work done

· Unique ability to drive big picture strategic thinking, paired with an obsession for flawlessly execute the details

· Strong leadership skills with ability to manage 3+ team members

· Incredible communicator with ability to craft and pitch immersive marketing stories and plans

· Passion for consumer insights, data and cultural trends

· Obsessed with the world of digital and social media marketing

· Experience developing innovative 360 marketing plans that heavily leverage retail, digital and social mediums to delivery effective marketing messages.

· Comfort and poise when working with and presenting marketing strategies to executives and notable individuals.

· Proactive problem-solving skills; ability to anticipate obstacles and also quickly generate alternate solutions/ideas

· Entrepreneurial – able to deal with ambiguity and work with little or no direction with flexibility & agility

· Exceptional organizational skills; detail-oriented.

· Strong time management skills; ability to juggle priorities and multiple projects.

· Employs a strategic approach to process; ability to organize and divvy up work effectively.

· Proficient in all Microsoft Office applications (Excel, Word, PowerPoint); ability to deliver strong, polished, effective PowerPoint presentations.