Content Strategist

Remote, San Francisco, California Content Strategy Posted January 26, 2023
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Title: SMB Content Strategist

Location: Remote

Duration: 6 months with possibility for extension

SMB Content Strategist


  • Lead the creation of valuable, compelling digital content to attract SMBs and drive measurable action.
  • Apply deep understanding of our audience insights and ensure key insights are reflected in all deliverables.
  • Ensure messaging aligns with our key product value props, resonates with an SMB audience  and achieves business objectives.
  • Measure KPIs/ business metrics regularly to evaluate content effectiveness and make recommendations to improve/ optimize.


  • Education: Bachelor's degree in Marketing, Journalism, Communication, English or related degree required
  • 5-8 years experience in content marketing
  • Experience in writing for different digital media, particularly web and social media advertising.
  • Deep understanding of channel best practices, including, SEM, SEO, email, display, YouTube, web and social media
  • Deep understanding of content, UX, and how they support business and brand strategy.
  • Fluency in understanding and leveraging analytics to inform content strategy and performance measurement.

Preferred Qualifications

  • Understanding of digital advertising industry/ experience running digital advertising 
  • Experience building content for SMBs
  • Experience in a large, matrixed organization working with multiple departments and stakeholders
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