Consumer Insights Manager

New York, New York Digital Marketing Posted November 20, 2023
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Company: Large Entertainment Brand
Duration: 12 month W2 Contract
Location: New York, NY – Hybrid
Compensation: $39-40/hr. W2
Salary is commensurate with experience and is an estimated range provided by JBC


The Consumer Insights Manager holds a distinctive role within the Consumer Insights team, playing a key part in supporting both traditional and emerging platforms. This individual leverages their expertise in brand strategy to generate actionable insights for cross-functional teams. The role focuses on driving Ad Sales Revenue Generation, fostering Sales Team Collaboration, contributing to Thought Leadership, and offering Ad-Hoc Marketing, Brand, and Digital Strategy support for the company's family of brands.


  1. Develop compelling category insights for the Sales team, enhancing client cultural understanding, informing strategy, and identifying cross-platform opportunities.
  2. Strengthen the Sales Team’s competitive advantage by compiling, maintaining, and regularly communicating key audience facts, such as the Black Facts deck and infographic.
  3. Collaborate with Ad Sales Research Analytics to utilize cross-platform viewership data (linear, digital, and social) for innovative audience analyses, positioning our networks uniquely in the marketplace.
  4. Assist in conducting advertiser and sponsorship effectiveness evaluations (for linear, digital, and experiential).
  5. Contribute to establishing an ad effectiveness playbook, leveraging cross-vendor insights and compiling custom content learnings.
  6. Support Brand Effectiveness initiatives, including vendor management, drafting briefs, RFPs, outlines, and questionnaires, coordinating meetings with key stakeholders, and sharing recaps.
  7. Contribute to, manage, and socialize thought leadership pieces (e.g., Social/Digital Consumer) that advance the business and maintain brand positions within the Black Diaspora.
  8. Assist with large-scale qualitative and quantitative research projects, including research design, pre-planning, asset collection, vendor management, qualitative research moderation, data analysis, and disseminating/presenting findings.


  • BA/BS degree in a relevant field.
  • 4+ years of experience in media, advertising, or consumer research.
  • 3-4 years of prior experience in a marketing, strategy, or analytics role.
  • Understanding of Nielsen ratings and streaming.
  • Passion for the entertainment space and programming, with strong knowledge of the cable television industry, particularly the Black consumer market.
  • Strong storytelling skills with a proven background in translating data into insights and insights into compelling narratives that influence decisions.
  • Experience with consumer panel and point of sale data interpretation, consumer profiling databases, ad intel, ratings data, social listening tools, and data portals/warehouses.
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