Digital Marketing Manager, Beauty

Title: Digital Marketing Manager, Beauty

Company Description: Beauty – Industry-leading color cosmetics brand

Location: City of Industry, CA

Responsibilities:

• Develop and implement strategies for digital and new media marketing efforts.
• Coordinate online campaigns across various platforms in partnership with agencies and internal teams.
• Collaborate cross-functionally to ensure seamless project execution and support business growth.
• Lead website management and oversee all customer-facing digital communication channels.
• Track performance metrics and prepare analytical reports for senior management.
• Perform additional duties as assigned by leadership.
• Maintain a deep understanding of eCommerce and the evolving digital landscape and how it complements traditional retail environments.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 5 years of experience in digital marketing and advertising across multiple platforms.
• Experience collaborating with external agencies.
• Strong analytical and communication skills.
• Advanced knowledge of internet regulations, such as cookie policies, is essential, and CRM experience is a plus.
• Expertise in social media and digital platforms, with the ability to select the best channels for marketing.
• In-depth understanding of website analytics and best practices.
• Experience in SEO, lead generation, and email marketing.
• Strategic thinker with hands-on implementation skills.
• Ability to translate data into actionable insights.

Salary: $80,000 – $110,000

Salary is commensurate with experience and is an estimated range provided by JBC.