Trade Marketing Manager, CPG

Calabasas, California Marketing Posted February 8, 2024
#217056
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Title: Trade Marketing Manager, CPG

Company Description: Muti-brand Global Beauty Company 

Salary: $115,000 – $120,000

Salary is an estimated range provided by JBC and is commensurate with experience. 

 

Our client, a multi-brand global beauty company, is seeking a strategic, hands-on, and proactive Trade Marketing Manager. The Trade Marketing Manager will lead the go-to-market strategy within the US and be responsible for translating strategy incremental sales opportunities with retailers. This is the ideal role for a Trade Marketer with an analytical lens and a track record of conducting category and competitive analysis to drive innovation. 

 

Responsibilities:

 

  • Analyze pricing, promotions, product placement, and retail distribution to inform business goals and areas of opportunity
  • Develop category growth plan and KPIs
  • Define strategies to meet KPIs
  • Manage trade marketing strategy and goals for each retail channel 
  • Execute new product launch retail strategies and KPIs
  • Develop highly effective Sales tools and materials for internal and external stakeholders 
  • Coach/mentor the team and empower them with tools that allow them to be strategic with their areas of focus 

 

Qualifications 

  • 5+ years of proven experience in sales and trade marketing within the beauty industry or with the consumer packaged goods industry.
  • Bachelor's degree
  • Strong business analysis skills with meticulous attention to detail
  • Proactive approach, consistently taking initiative to address business needs
  • Effective collaboration with cross-functional teams, prioritizing a customer-focused mindset
  • Proficient in leading and influencing cross-functional team
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