Trade Marketing Manager

New York, New York Marketing Posted September 12, 2023
#213984
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Title of Job: Trade Marketing Manager
Company Description: Growing multi-brand skincare company
Location: New York, NY (Hybrid)
Salary: $90,000 – $100,000
*Salary is commensurate with experience and is an estimated range provided by JBC
Responsibilities:

We are looking for a motivated and retail experienced individual who has a passion for skincare and beauty. The ideal candidate

would have Sephora experience and would have a strong understanding of skincare/beauty landscape. This individual would thrive

in structured creative and strategic environments and have strong communication and organizational skills.

 

Principal Accountabilities

 

Manager, Trade Marketing

 

The candidate would be responsible for tasks such as:

· Execute strategic channel campaign programming from inception through execution (both full price and

promotional programming)

· Develop scalable retail marketing efforts to increase brand awareness, drive traffic and increase sales

· Evaluate effectiveness of programming and optimize in real time

· Own and execute brand visual merchandising across all distribution channels

· Ensure all in store and online retailer assets are consistent omnichannel, are regularly optimized, and are representative

of brand ethos

· Prepare and brief creative for in store and online channel supporting assets (inclusive of video content management)

· Communicate effectively & negotiate with retail marketing and merchant partners

· Manage marketing support needs for production and logistics for in store eventing (Sephora)

· Liaise between etailer sales team to analyze and define brand opportunities

· Partner with etailer sales team to execute coop paid media efforts for both Sephora & Amazon campaigns

· Collaborate cross functionally with product marketing, consumer marketing, influencer marketing and social teams

· Maintain pulse on industry best practices for beauty marketing as well as performance benchmarking

· Assist Sr. Manager with annual A&P budget reconciliation and program invoices

 

 

Key Experience and Skills

 

Qualification and Experience

§ Experience in Marketing (4+ years)

§ Visual merchandising / product experience

§ Beauty channel experience required (Sephora is a must, Amazon / DTC experience is preferred)

§ Bachelor or higher degree in Marketing, Business, Communications or related subject preferred

§ Willingness to travel and work in a global team of professionals (less than 20%)

 

Skills & Personal Attributes

 

§ Resourceful, motivated go-getter

§ Respected team player

§ Innovative problem solver

§ Attentive to detail

§ Multi-functional and project management skills

§ Able to work under pressure and tight schedule

§ Adapt to changes and environment quickly

§ Thinks innovatively and delivers new ideas

§ Ability to work independently/be a self-starter

§ Energizes and enables others

 

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