Temp Performance Marketing Associate

New York, New York Digital Marketing Posted April 5, 2022
#187939
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*MUST LIVE IN THE US TO APPLY*

Temp to Perm Performance Marketing Manager, Digital Marketing

Location: New York, NY
Hourly Rate: $30-35/hour (Hourly rate is commensurate with experience and is an estimated range provided by JBC)

Position Overview:

The Performance Marketing Manager will be responsible for developing, executing and analyzing digital marketing strategies around paid media for the purposes of growing brand awareness and driving traffic and revenue to the brand retail and Online in the US. Candidates must be experienced and comfortable reporting results and educating all levels of management in the area of acquisition marketing. The Performance Marketing Manager reporting into the Director of Digital Marketing and will have one direct report as well as support of various agencies, and should have experience managing a team and developing individuals.

Responsibilities:

  • Strategically manage paid search, display, and affiliate campaigns across channels and ensure program specific ROI goals and sales targets are being met

  • Oversee all calendar communication, ad copy, and creative used within marketing across channels, working closely with Associate Manager to provide guidance and support

  • Maintain alignment with robust promotional calendar ensuring that messaging and spend is consistent with site wide goals

  • Manage the financial planning of digital marketing across channels, reforecasting sales targets and shifting spend to drive performance while adhering to budgets and goals

  • Develop and maintain reporting on all levels of data for ROI and KPI metrics

  • Partner with Director(s) on vetting new testing opportunities outside of the usual business needs

  • Ability to gather insights from data and foresee new opportunities and next steps from analysis, and present in meaningful way

  • Fully own internal relationships with e-commerce/marketing/creative/finance/merchandising/etc. teams as well as external relationships with agency and vendor partners

  • Independently tackle challenges related to digital channels and campaigns, and proactively work with team members to drive results

  • Active participant in cross functional meetings that may or may not be related to acquisition marketing

  • Perceived as a leader & expert in digital marketing within internal teams & external partners

 

Requirements:

  • Bachelor’s Degree

  • A minimum of 5-6 years hands on digital marketing experience, managing large-scale, performance driven campaigns either agency or client side.

  • Some experience with SEO optimization or reporting is a plus

  • Exceptional analytical and presentation skills

  • Strong familiarity with SQL, relational databases, Excel pivot-table and statistical techniques

  • Expert with Excel and PowerPoint required

  • Strong communicator and presenter

  • Experience with Google Analytics or similar reporting tool

  • Hands on experience with a paid search management platforms a plus

  • Hands on experience with 3rd party ad serving tool a plus

  • Proven ability to communicate with all levels of management and external agency partners

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