Sr. Brand Strategist

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Title: Sr. Brand Strategist
Company Financial/Media
Location: NYC (4x a week on-site)
Hourly Range: $65- $75/hr
Hourly rate is commensurate with experience and is an estimated range provided by JBC.

Responsibilities:

  • Lead major brand initiatives and provide guidance to junior team members when needed.
  • Create and deliver high-level presentations demonstrating how proposed activities will align with and drive key performance indicators for the masterbrand.
  • Advise on brand architecture, positioning, and messaging.
  • Work closely with senior executives within marketing and other departments to consult on the brand portfolio and develop collaborative solutions.
  • Coordinate with internal clients, stakeholders, and marketing colleagues to implement brand projects.
  • Assist marketing team members in refining unclear business requests into well-defined marketing strategies that align with our brand.
  • Collaborate with market research and digital teams to incorporate audience insights, customer trends, and sentiment into our work.

Requirements:

  • Proven experience in a senior position within a brand strategy team.
  • 7+ years of experience in advertising, marketing management, or consulting (either in-house or agency), with a focus on brand strategy, architecture, and positioning, managing these programs from start to finish.
  • Must have a background in financial services.
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