Senior Programmatic Media Specialist

Atlanta, Georgia Digital Marketing Posted January 24, 2023
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Title of Job: Senior Programmatic Media Specialist

Company Description: Digital Agency

Location: Onsite 1-2 days/week in Atlanta, GA

Salary: $110,000- $120,000 (Salary is commensurate with experience and is an estimated range provided by JBC)

Summary:
As a part of our growing Digital Platforms team, you’re responsible for developing and activating digital campaigns across programmatic, optimizing the campaigns for success, and using learnings and insights to fuel what’s next.

Role:

  • Work with our planning and strategy teams to understand the client objectives, target audiences, and desired outcomes
  • Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define the role of programmatic

Build smart digital campaigns

  • Develop digital plans across programmatic, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework
  • Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners
  • Maintain awareness of tech and industry capabilities to help evaluate and evolve data and tech partners
  • Connect digital strategy to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and execution

Bring the work into the world

  • Activate campaigns through various Programmatic platforms and maximize media performance through ongoing optimizations
  • Contribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are met
  • Day-to-day budget management, pacing, partner management and billing

Good experience to have:

  • 3-5 years of digital media experience, 2+ years of programmatic activation experience
  • Well versed in asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
  • Basic understanding of site tagging and analytics platforms like Adobe and Google Analytics
  • Experience in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns
  • Bonus experience: working across various internal teams (Media, Account, Creative, Production) to both understand the overall plan/moving pieces, and guide/inspire work where needed
  • #LI-KS2
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