Senior Director, Growth Marketing

Culver City, California Marketing Posted December 21, 2022
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Title: Senior Director, Growth Marketing
Company Description: Apparel Company
Location: Culver City, California- Hybrid
Salary: $180,000-$200,000


  • Coach, develop, and mentor an existing team of high-performing growth & performance marketers
  • Accountable and responsible for managing KPIs including but not limited to: 
    • Growth: New Customers, CPA, Spend, Sessions, CPS, CPM, ROAS, CAC/CLTV ratio, etc.
  • Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments
  • Build and deliver growth forecasts, partnering with Finance, Product, and Digital Product teams to refine scenarios based on expected performance
  • Maintain and evolve a testing framework to expand our volume & pace of learning across the business
  • Find opportunity at the intersection of algorithms, engineering, creative, finance, and marketing to differentiate how we approach media buying
  • Lead exploration of emerging marketing channels, vetting partnerships ideas and advertising proposals, to support our broader goal of channel diversification


  • 8+ years of digital marketing experience heavily focused on customer acquisition, ideally in an e-commerce digital first brand in a fast growth environment and at scale
  • Analytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required)
  • Successfully tested into and launched at scale both upper funnel and lower funnel channels
  • Both ‘direct response’ and branded campaign experience, and have driven meaningful results in both
  • Experience with membership/subscription marketing lead generation/demand generation/growth marketing


  • Python
  • Retention experience 
  • Experience managing large teams across digital, out of home, and email marketing
  • Experience scaling influencer programs
  • Content strategy & SEO


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