Marketing Director

Los Angeles, California Marketing Posted June 22, 2022
#191221
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Title of Job: Marketing Director 
Location: Los Angeles, CA (Hybrid)
Company Description: Contemporary fashion brand
Responsibilities:

Here’s what you will do here

  • This role will report to the VP of Marketing & Brand
  • Oversee team of 4 including Marketing Manager, Social Commerce Manager, Performance Marketing Manager and Email Coordinator
  • As a senior leader of the organization, develop, plan, execute and measure a creative and effective seasonal global marketing strategy that support all channels including retail, wholesale, ecommerce and licensing
  • Build and manage annual marketing budget, reconcile expenses and monitor ROI
  • Develop strategies for brand collaborations, sponsorships, campaign faces, influencer partnerships and/or charitable involvements, including but not limited to overseeing successful contract negotiations and subsequent adherence to said contracts and driving and monitoring ROI
  • Ensure cross-functional synergy with all departments including creative, e-commerce, merchandising, PR
  • Collaborate with all teams to map and develop relevant product storytelling that support key launches and merchandise priorities
  • Ensure a consistent global customer experience across all touch points, such as the brand website, social media, email and SMS messaging
  • Grow customer base through the development and implementation of acquisition, retention and loyalty programs
  • Leverage customer insights & analytical tools to increase brand marketing ROI
  • Execute all marketing and social events
  • Prepare and deliver presentations to executive team reporting on marketing strategies and performance
  • Stay on top of industry trends and research opportunities within partnerships, experiences, and brand storytelling

Requirements:

  • Bachelor's Degree from a four year college or university
  • 7+ years working in marketing for a fashion brand with a focus on e-commerce
  • Strong understanding of the contemporary fashion, digital, and retail spaces
  • Ability to communicate effectively and clearly with various stakeholders
  • Strong leadership skills, entrepreneurial attitude, and can-do mentality
  • Able to wear multiple hats and function well on a small, nimble, proactive team
  • Creative and innovative mindset with branding strategies and content that converts to sales
  • Strong understanding of e-commerce fundamentals including performance and email marketing
  • Experience with Google Analytics or similar website analytics tool

 Benefits and Perks

  • You'll enjoy coming to work because we have a refreshing company culture that is open, entrepreneurial and fun.
  • Hybrid Work Opportunity
  • Competitive salary, and bonus structure 
  • Healthcare Benefits including dental and vision
  • Flexible spending account (FSA) or health savings account (HSA)
  • Parental Leave
  • Life insurance
  • Pet Insurance
  • Generous Vacation and Leave Policies
  • Action Days – two (2) fully paid days each calendar year to dedicate your time to a charity or cause of your choice.
  • 11 Paid Holidays: In addition to Paid vacation. 
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