Email Marketing Specialist

Title: Email Marketing Specialist
Location: Charlottesville, VA
Schedule: Onsite
Salary- 60-70k *(Salary/Hourly rate is commensurate with experience and is an estimated range provided by JBC)
Responsibilities/Requirements:

1. Segmentation and Targeting:

   • Utilize customer data to effectively segment email lists based on demographics, past purchase behavior, and engagement levels.
   • Develop targeted and personalized content strategies to enhance customer experience.

2. A/B Testing and Optimization:

   • Conduct regular A/B tests on various email elements, including subject lines, content layout, and images.
   • Optimize email performance by analyzing test results and implementing improvements for better campaign outcomes.

3. Performance Monitoring and Analysis:

   • Track key email marketing metrics such as open rates, click-through rates, conversion rates, and ROI.
   • Utilize data insights to refine and enhance future email campaigns for maximum impact.

4. Email Calendar Management:

   • Maintain a well-organized and strategic email marketing calendar.
   • Ensure timely and relevant delivery of campaigns to maximize audience engagement.

5. Email Project Management:

   • Lead project management of marketing email creation by collaborating with the Graphic Design Team, Media House, Brand Team, and Marketing Team.
   • Ensure accountability and timely delivery of project milestones; manage updates in Project Management tools such as Asana.

6. Stay Up-to-Date with Industry Trends:

   • Keep abreast of emerging email marketing trends, best practices, and technologies.
   • Continuously improve Rhoback's email marketing efforts through innovative strategies.

7. Compliance and Best Practices:

   • Ensure all email campaigns comply with relevant regulations, including GDPR and CAN-SPAM Act.
   • Adhere to industry best practices to maintain a high standard of email marketing ethics.

Requirements:

• Bachelor’s degree in a related field with 2-5 years of directly related experience.
• Proven experience as an Email Marketing Specialist or in a similar role within the e-commerce or retail industry.
• Proficiency in email marketing platforms and automation tools (e.g., Klaviyo – preferred, Mailchimp, HubSpot).
• Strong understanding of email marketing analytics and KPIs.
• Excellent written communication and copywriting skills.
• Proficiency in Microsoft Office suite (e.g., Excel, PowerPoint, Word).