Email Marketing Specialist

Charlottesville, Virginia Digital Marketing, Marketing Posted January 2, 2024
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Title: Email Marketing Specialist
Location: Charlottesville, VA
Schedule: Onsite
Salary- 60-70k *(Salary/Hourly rate is commensurate with experience and is an estimated range provided by JBC)

  1. Segmentation and Targeting:

    • Utilize customer data to effectively segment email lists based on demographics, past purchase behavior, and engagement levels.
    • Develop targeted and personalized content strategies to enhance customer experience.
  2. A/B Testing and Optimization:

    • Conduct regular A/B tests on various email elements, including subject lines, content layout, and images.
    • Optimize email performance by analyzing test results and implementing improvements for better campaign outcomes.
  3. Performance Monitoring and Analysis:

    • Track key email marketing metrics such as open rates, click-through rates, conversion rates, and ROI.
    • Utilize data insights to refine and enhance future email campaigns for maximum impact.
  4. Email Calendar Management:

    • Maintain a well-organized and strategic email marketing calendar.
    • Ensure timely and relevant delivery of campaigns to maximize audience engagement.
  5. Email Project Management:

    • Lead project management of marketing email creation by collaborating with the Graphic Design Team, Media House, Brand Team, and Marketing Team.
    • Ensure accountability and timely delivery of project milestones; manage updates in Project Management tools such as Asana.
  6. Stay Up-to-Date with Industry Trends:

    • Keep abreast of emerging email marketing trends, best practices, and technologies.
    • Continuously improve Rhoback's email marketing efforts through innovative strategies.
  7. Compliance and Best Practices:

    • Ensure all email campaigns comply with relevant regulations, including GDPR and CAN-SPAM Act.
    • Adhere to industry best practices to maintain a high standard of email marketing ethics.


  • Bachelor’s degree in a related field with 2-5 years of directly related experience.
  • Proven experience as an Email Marketing Specialist or in a similar role within the e-commerce or retail industry.
  • Proficiency in email marketing platforms and automation tools (e.g., Klaviyo – preferred, Mailchimp, HubSpot).
  • Strong understanding of email marketing analytics and KPIs.
  • Excellent written communication and copywriting skills.
  • Proficiency in Microsoft Office suite (e.g., Excel, PowerPoint, Word).
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