Director of Growth Marketing

Los Angeles, California Digital Marketing, Marketing Posted June 21, 2023
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Title: Director of Growth Marketing
Company Description: Fashion Brand
Location: Greater Los Angeles Area
Salary: $160 – $200k
Salary commensurate with experience and is an estimated range provided by JBC.
Job Responsibilities:

•   Lead performance marketing: create a high ROI marketing acquisition plan across the digital ecosystem, including social, paid, PR, SEM, SEO, and Direct. Delivering a funnel driven, test-oriented approach, optimizing every stage of the user’s path to purchase
•  Prioritize key channels to create an efficient marketing strategy focused on the profitability on the first purchase
•  Manage team: Manage direct reports and work cross-functionally with teams and key agency partners to develop and execute overall marketing direction and messaging for product launches, content, collateral, and go-to-market campaign strategy
•  Deliver against aggressive traffic, conversion, revenue, and margin goals
•  Create and drive marketing budget: Work with the senior team and key stakeholders to deliver key quarterly and annual revenue targets through consistently evolving and optimizing the marketing strategy focusing on customer acquisition, conversion, and revenue growth
• Partner on SEO / SEM strategy, partnering with content team and key agency partners to help leverage content to drive conversion and retention
• Partner with site experience team to identify key enhancements and improvements for the website
• Leverage CDP/CRM data to reach target audiences and improve marketing performance.
•  Manage programs to budgeted spend and performance targets; consistently communicate status of performance marketing performance to the broader organization
•    Expertise in marketing software: (Google Analytics, data warehouse, etc.), and funnel optimization to understand CPA, attribution, cohort analysis, and LTV
• Own analytics and insight: Understand key insights and attribution to build insightful dashboards and measure KPIs (CAC/LTV, retention) to drive growth and revenue
• Bachelor’s degree, Master’s degree in relevant field preferred 
• 7-10 years of professional experience, with 2+ years in a leadership role.
• Background in a data-driven approach while equally understanding brand-building. 
• Strong knowledge of the e-commerce technology landscape
• Self-starter with a high degree of analytic curiosity – ability to turn results/data into actionable recommendations
• Ability to effectively build consensus around program vision, and drive initiatives cross-functionally
• Success in creating and managing an omnichannel marketing strategy and budget directly tied to company growth and revenue
• Experience managing channels and digital marketers across content, social, paid search, SEO, and SEM with a thoughtful and kind approach


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