Director of Digital Platforms

Atlanta, Georgia Media Planning/Buying Posted January 24, 2023
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Title: Director, Digital Platforms 
Location: Atlanta, GA (Hybrid)
Salary: $110,000-$130,000 Salary is commensurate with experience and is an estimated range provided by JBC
Industry: Digital Agency 

Our client, a well known marketing agency, is  looking to add a Director of Digital Platforms to their Digital Platforms team.

As Director of Digital Platforms, you are an expert in the ever changing media landscape and thrive in a fast paced and high growth environment. 

Responsibilities: 

  • Understand the client objectives, target audiences, and desired outcomes
  • Develop digital plans across paid social, paid search, and programmatic, aligning with business objectives, determining platform priorities, creative strategy, and measurement framework
  • Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of digital platforms
  • Evaluate media proposals and provide POVs
  • Manage recurring reporting deliverables through both Tableau and PowerPoint as needed
  • Work with tech partners to internalize and apply best practices
  • Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners

Director of Digital Platforms Qualifications: 

  • Deep B2C experience – DTC is preferred
  • Experience managing campaigns across ALL digital channels (Social, Search, and Programmatic)
  • Experience managing shopping programs such as NetSuite or Shopify
  • Strong attention to detail in managing campaign execution  
  • Familiar with trafficking and QA processes a plus to ensure accuracy and create reasonable timelines and expectations for deliverables
  • Ability to understand data and work with the team to capture learnings and insights as well as making optimization recommendations
  • Effective communicator, navigating multiple teams/clients/positions, and knowing when to ask questions, flag things that are unclear
  • Manage multiple projects simultaneously in a fast-paced environment
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