CRM & Loyalty Manager

Gardena , California CRM Posted September 9, 2024
#221898
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Title: CRM & Loyalty Manager
Location: LA Metro Area 
Company: lifestyle brand
Salary; 95-105k 
Salary is commensurate with experience and is an estimated range provided by JBC. 

RESPONSIBILITIES:

  • Manage retention marketing channels: email, SMS, push, direct mail, and loyalty.
  • Collaborate with the Retention leader and cross-functional teams to optimize retention strategies and roadmap to improve conversion, retention, and LTV.
  • Create personalized email, SMS, and push campaigns to drive engagement and conversion.
  • Develop advanced database segmentation strategy to increase LTV and repeat purchases.
  • Oversee the multi-channel retention campaign calendar, ensuring alignment with overarching company goals and initiatives.
  • Lead creative briefs with data-backed recommendations for copy, design, and segmentation.
  • Establish, implement, and optimize A/B testing strategies to drive improved performance.
  • Manage and optimize the loyalty program, including the development of rewards and benefits to incentivize repeat purchases and strengthen brand affinity.
  • Develop strategies to grow the subscriber database while minimizing churn.
  • Manage vendor relationships and implement new tools to push lifecycle marketing innovation.
  • Track, analyze, and report on key performance indicators (KPIs) to stakeholders, providing insights on program performance.
  • Identify and implement process improvements to enhance efficiency and effectiveness.
  • Prepare reports and insights to inform decision-making and optimize future initiatives.
  • Support marketing and cross-functional teams with ad hoc projects as needed.

QUALIFICATIONS:

  • 5+ years of experience in lifecycle marketing with a strong focus on email, SMS, push, and loyalty.
  • Bachelor’s Degree in marketing or related field.
  • 2+ years of experience managing agency and tech partners.
  • Hands-on experience with implementing campaigns and flows in Klaviyo (Email) and Attentive (SMS), HTML is a plus.
  • Strong analytical skills and the ability to interpret and act on data insights. Experience creating dashboards is a plus.
  • Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
  • Comfortable with ambiguity and takes initiative to lead projects.
  • Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
  • Proven success in working cross-functionally with all levels and effectively communicating/presenting.
  • Detail-oriented, “can do” attitude, and passionate about growth in a fast-paced environment.
  • A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects.
  • DTC and/or fashion and apparel experience is a plus.
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