Brand Content Writer

New York, New York SEO/SEM Posted January 24, 2023
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Title of Job: Brand Content Writer

Company Description: E- Commerce

Location: Hybrid in NY

Salary: $90,000- $110,000 (Salary is commensurate with experience and is an estimated range provided by JBC)


  • Develop SEO Strategy:
    • Craft an SEO strategy, backed by sophisticated keyword research and product marketing feedback.
    • Own all SEO initiatives, internally socializing SEO best practices, backlink opportunities and continuous optimization.
    • Partner with Digital Marketing Manager to ensure keyword alignment.: Execute SEO Content:
    • Be the ‘Brand Voice’.
    • Produce written content across all formats including but not limited to blogs, eBooks, one-pagers, press releases, email marketing, social media, product documentation etc.
    • Manage deadlines according to a committed content calendar.
  • Optimize SEO Strategy
    • Create dashboards that track the performance of SEO initiatives over time.
    • Keep up with SEO industry trends and work closely with Product, Product Marketing, Customer Success and the Sales team to integrate SEO best practices during website redesigns, product releases, sales enablement and new content offerings.
    • Conduct social listening to identify opportunities for organic content and brand messaging at large.
  • Champion SEO strategy 
  • Provide regular updates to team members & key partners on project status, timelines, and results.
  • Maintain a content calendar while partnering with our Marketing Associate and Digital Marketing Manager on the syndication of each publication.


  • You have 3-5 years of experience in SEO specific content writing with a track record of having a successful impact on lead generation and overall business growth.
  • You have exceptional copywriting skills.
  • You have the ability to manage multiple projects simultaneously in a fast-paced environment.
  • Proficient with SEO industry tools and resources such as SEMrush, Moz, Google Keyword planner, etc.
  • Proficient in WordPress.
  • Bonus points for working in a media/press environment and/or having a background in ecommerce
  • #LI-KS2
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