Associate Director, Product Marketing

New York, New York Product Development Posted July 8, 2024
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Title: Associate Director, Product Marketing

Company Description: Beauty – Award-winning global haircare company 

Location: New York, New York


  • Lead new product innovations, working with teams across Product Development, Packaging, Design, Copy, Legal, Regulatory, Marketing, and Sales.
  • Oversee the innovation calendar and present new concepts to senior leadership.
  • Manage the brand portfolio, identifying gaps, innovation opportunities, and necessary updates.
  • Develop consistent brand and product messaging across all categories.
  • Analyze sales data, industry trends, consumer insights, and competitive research for actionable insights.
  • Ensure accurate sales forecasts for upcoming launches.
  • Create product concepts, launch strategies, and briefs.
  • Supervise packaging copy, claims, education sheets, and internal communication materials.
  • Improve new product development processes and timelines with cross-functional partners.
  • Strengthen relationships with departments including Product Development, Legal, Design, Merchandising, Digital, Retail, Sales, Education, International, and Operations.
  • Mentor direct reports, overseeing competitive research, development, and timeline management.

Professional Competencies:

  • Bachelor's degree in Marketing or related field.
  • 8-10 years of experience in beauty, consumer packaged goods, professional marketing, and product development.
  • Passion for product innovation within the beauty/cosmetics industry.
  • Strong leadership, communication, and project management skills.
  • Experience with international markets and marketing research platforms.
  • Proficient in Microsoft Office, especially PowerPoint and Excel.


Salary: $150,000 – $180,000

Salary is commensurate with experience and is an estimated range provided by JBC.

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