Assistant Store Manager Flagship Store The Townhouse

London, Greater London Sales Posted June 30, 2023
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A renowned London based diamond jeweller, known for her distinctive aesthetic, bringing modernity to craftsmanship is looking for an Assistant Manager to join the team in London reporting into the Head of Retail.  Candidates must have a background in selling fine jewellery with a high level of client development and building genuine relationships.

About the role:
Strategize, develop, and drive sales across the Jessica McCormack sales team, coaching & driving the sales team to achieve their goals & targets. Maintain & develop key clients/prospects relationships of UHNWI. Monitor and meet monthly and annual sales targets inline with the ambitious growth of the business.


  • Responsible for driving & generating the ambitious sales target of the store
  • Coach the teams to drive & deliver their monthly & quarterly sales targets & KIP’s
  • Consistently review the sales teams’ clients’ books, support & coach the team on client outreach to create new sales opportunities & leads
  • Support the team in creating engaging & personalized client communications
  • Inspire & lead a high performing sales team, clearly communicate the teams’ objectives & goals
  • Organize & execute against the day to day running of the store ensuring a seamless client journey
  • Consistently review sales teams’ performance & address any performance issues, provide the relevant coaching & support where required
  • Support & deputies for HOR in their absence
  • Supports & communicates the Company vision and contribute ideas to build upon this vision
  • Support HOR with the development & training of the sales team, ensuring product & sales knowledge is kept up to date & relevant
  • Liaise with key stakeholders across the business to ensure sales & clients requirements are communicated & prioritized where required

Sales Reporting & Client Relationship

  • Monitor and keep track of pipeline business/ probable/possible sales
  • Process sales in a timely and efficient manner/administrative follow-through
  • Build your own personal  client book from existing & new networks
  • Act as a  brand ambassador whilst embodying the Company values & culture
  • Manage existing priority clients and network to develop prospective clients
  • Formulate a strategic sales approach for maximizing existing and new clients’ purchase potential
  • Liaise with design and production on bespoke client commissions

House Experience

  • Visual Merchandise Presentation: ensure all displays are neat/clean and the jewellery is well presented throughout the day
  • Oversee & execute the daily set-up and breakdown
  • Support the HOR in the overseeing & managing of all stock management & inventory processes
  • Oversee the day to day running of the store ensuring all clients receive a seamless & inspiring store experience
  • Give input / feedback on processed to make them more efficient

Business Development

  • Nurturing relations with external potential clients, work alongside HOR to build out new client outreach strategies & activations
  • Liaison with the brand ambassadors
  • Liaise with PR and Marketing team on external outreach strategy
  • Host & assist in set-up and execution of events, selling at these events and follow-up with clients

The Ideal Candidate

  • UHNW Relationship development and CRM knowledge
  • Strong sales ability to close sales
  • Creating networks of existing and new clients through external recommendations
  • Commercially savvy; self-motivated
  • Excellent communication skills-written and oral
  • A quick learner with business acumen
  • Computer literacy
  • Detailed oriented; juggle multiple tasks and comfortable working with ambiguity
  • Luxury fine jewellery sales background a plus
  • Fluent English and a second language is a plus
  • £55,000 – £65,000
  • 1% commission on all sales
  • Benefits


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